About Me

I’m Stefanie, a product manager obsessed with making data more accessible and actionable for businesses. My journey into product management didn’t start with a formal degree or a predefined career path, it started with a simple curiosity:

Why do some products feel effortless, while others feel frustrating?

Early in my career, I worked in fast-moving startups where I wore many hats — Customer success, operations, and even a bit of marketing at one point. No matter the role, I kept coming back to the same realization:

The best products aren’t just built; they’re discovered through deep conversations with customers. Their pain points, workflows, and unmet needs became the foundation for how I approached building solutions.

That mindset led me to product management, where now I focus on analytics and reporting at HubSpot. I work closely with engineers, designers, and business leaders to create tools that don’t just surface data but help users make smarter, faster decisions.

My approach is simple: listen, iterate, and build with empathy.

This site and newsletter are an extension of that philosophy.
I write about product management, customer experience, and how to turn data into insights that actually drive impact.

If you’re interested in building products that truly serve customers, I’d love to share ideas and start a conversation.